Proving Your Worth: How to Map Marketing to Closed Business

Feel that? It’s the giant target hanging on your back. As a marketing leader for your organization, you know that expectations have grown. It’s no longer just about adding value – marketing is now expected to add revenue. To be successful here, you need to know the difference between vanity metrics and actionable metrics. And if you’re serious about differentiating your business from your competitors’, you can’t just copy their playbook – you need your own.

Mautic's VP of Marketing, Katie Staveley, will teach you how to master the metrics and prove that your marketing efforts are contributing to closed business.

You will learn:

  • The right metrics to help you map your marketing based on your business model
  • How to evaluate your tech stack to see if you have the necessary tools in place
  • The essential questions to ask before planning your next campaign

Register now to view this on-demand webinar